These videos are used for on-line advertising of compilation albums as part of a label's campaign, using short mixes of the album as a soundtrack or sometimes produced as a generic branded animation for several releases.
What is Glitch Music? The Weird and Wonderful World Of Glitch, released September 2011 on iLabel is a new compilation that needed an on-line promo based on Reptile's album artwork.
The promo had to both show the albums artwork and explain what the 'Glitch' genre was.
The full length promotional mix animation can be seen here on iLabel's YouTube Channel.